about dale herbst
Broadcast, Brand & Creative Strategy
With nearly two decades of experience, I craft brands and stories that influence, connect, and endure. Creativity leads my work, strategy anchors it, and impact defines success.
Known as That Food Guy, I work at the intersection of food, culture, and storytelling — spanning broadcast production, creative direction, brand management, and marketing strategy. I’ve collaborated with South Africa’s leading talent and global brands including DStv Delicious Festival, BBC Food, Ladurée, Hyatt Regency, Tenderstem Broccoli, and more.
From defining brand identities to directing campaigns and capturing stories through photography and film, I deliver strategic creativity with precision and purpose.
visual communication
photography portfolio
featured images in House & Leisure
campaign development
I help brands craft meaningful, story-led campaigns—from the first spark of an idea to the final creative execution. My process includes narrative formulation, in-depth research, visual storyboarding, and moodboarding to ensure every campaign is rooted in purpose, aligned with strategy, and brought to life with creative clarity. Whether you’re launching something new or telling your story in a fresh way, I’ll build a campaign that resonates and connects.
shot and visited for Luxe Awards
1-hour online brand mindmapping session
A powerful, brand creative strategy session to define your brand’s core, audience, voice, communication channels and message — all in just 1 hour. Perfect for founders, creators and brands ready to get clear and stand out
