about
Broadcast, Brand & Creative Strategy.
With nearly two decades of experience, I craft brands and stories that influence, connect, and endure. Creativity leads my work, strategy anchors it, and impact defines success.
Known as That Food Guy, I work at the intersection of food, culture, and storytelling — spanning broadcast production, creative direction, brand management, and marketing strategy. I’ve collaborated with South Africa’s leading talent and global brands including The InterContinental Table Bay, BBC Food, Nestle Professional, One & Only, Ladurée, Hyatt Regency Cape Town, Tenderstem Broccoli, Sibe Deli and more
From defining brand identities to directing campaigns and capturing stories through photography and film, I deliver strategic creativity with precision and purpose.
